About Us

Delivering great messages over and over again: It’s our passion. We want to make a difference and amplify the voices of disruptors and idealists. We are pushing social discourse forward.

This is US:

# DigitalNatives

# Doglover

# WomenSupporters

# StigmaFighter

# Fans of conscious lifestyles

# Ambassadors of good news

# Voice of many colorful topics

# Plant enthusiasts searching for their green thumb



Maria Baufeld

Managing director

Maria founded the agency Frohe Botschaft PR in February 2016. Prior to that she was managing director of the communications agency BEiL² for four years. Between 2008 and 2010, she supported Beiersdorf AG in the communication of international product launches and initiatives to optimize margins for the NIVEA and Eucerin brands and wrote content for the employee magazine face-to-face. As an editor she was responsible for the social column of WELT and WELT AM SONNTAG between 2006 and 2012. At the same time, she wrote for WELT Kompakt, Berliner Morgenpost, the fashion format First Row, published by Burda Verlag, the G+J star spin-off NEON and the Bauer Media weekly Life & Style. In 2003 Maria worked in the editorial department of the online magazine ZOON of Volkswagen AG, the first German-language youth portal with live web talk and social TV. She studied Fashion Journalism and Media Communication with a focus on Marketing and PR at AMD Hamburg.


Svenja Reipert

Junior PR Consultant

Svenja Reipert has been part of Frohe Botschaft since September 2019. She started as an intern, then got to know the agency work from all sides as a volunteer and now supports the team as a Junior PR and Social Media Consultant. Previously, she completed her Bachelor’s degree in German studies and History in Göttingen. Prior to her studies, she gained initial experience during a nine-month stay abroad in Genoa. In 2020 she did an internship in the online editorial team of GRAZIA.

Anne Glaser

PR and Social Media Consultant

Anne Glaser is working with Frohe Botschaft as a PR and Social Media Consultant. She joined the team in April 2021 and successfully completed her traineeship with us. Anne holds a bachelor’s degree in Romance Studies and Public Law from the University of Bonn. She also gained extensive experience in media relations at the public-broadcasting institution WDR.