About Us

Delivering great messages over and over again: It’s our passion. We want to make a difference and amplify the voices of disruptors and idealists. We are pushing social discourse forward.

This is US:

# DigitalNatives

# Doglover

# WomenSupporters

# StigmaFighter

# Fans of conscious lifestyles

# Ambassadors of good news

# Voice of many colorful topics

# Plant enthusiasts searching for their green thumb



Maria Baufeld

Managing director

Maria founded the agency Frohe Botschaft PR in February 2016. Prior to that she was managing director of the communications agency BEiL² for four years. Between 2008 and 2010, she supported Beiersdorf AG in the communication of international product launches and initiatives to optimize margins for the NIVEA and Eucerin brands and wrote content for the employee magazine face-to-face. As an editor she was responsible for the social column of WELT and WELT AM SONNTAG between 2006 and 2012. At the same time, she wrote for WELT Kompakt, Berliner Morgenpost, the fashion format First Row, published by Burda Verlag, the G+J star spin-off NEON and the Bauer Media weekly Life & Style. In 2003 Maria worked in the editorial department of the online magazine ZOON of Volkswagen AG, the first German-language youth portal with live web talk and social TV. She studied Fashion Journalism and Media Communication with a focus on Marketing and PR at AMD Hamburg.


Anne Glaser

PR and Social Media Consultant

Anne is working with Frohe Botschaft since 2021. As a PR and Social Media Consultant, she transforms today’s digitizers and their ideas into creative and approachable formats and content. She loves the challenge of addressing complex technology and sensitive cultural topics linguistically, to break with outdated boundaries and merge horizons. Before entering public relations, she worked as an online assistant at Westdeutscher Rundfunk’s Kulturlabor for three years and developed her journalistic skills as a presenter and Head of Services at radio station bonnFM. Anne studied Romance studies with a focus on linguistics as well as public law at the University of Bonn.

Finja Gerhardt


Finja has been a trainee at Frohe Botschaft since the beginning of 2023. She previously completed her bachelor’s and master’s degree in media and information at the University of Applied Sciences in Hamburg. She gained her first practical experience in the media industry during an internship in the editorial department of Mrs. City and as a working student with the press review of Norddeutscher Rundfunk.


Emily Charlotta Eckhoff


Emily is an intern at Frohe Botschaft since September 2023. She is studying fashion journalism and communication in the fifth semester at the Akademie Mode und Design in Hamburg. Emily gained further knowledge during an internship at the photo studioBildwerk” in Scheeßel and as a working student at the Closed Store in Eppendorf. In her spare time, she shares insights from her everyday life with her Instagram followers and scouts the latest sound trends on TikTok.

Finja Spuling


Finja is an intern for Frohe Botschaft since September 2023. She has just finished her A-levels in July and starts her university studies in communication- and media management at the IST school for applied sciences in October during the internship. Alongside, she teaches ballet and tap dance classes and writes for poetry slams, on her writing blog and her first novel.