About Us

Delivering great messages over and over again: It’s our passion. We want to make a difference and amplify the voices of disruptors and idealists. We are pushing social discourse forward.

This is US:

# DigitalNatives

# Doglover

# WomenSupporters

# StigmaFighter

# Fans of conscious lifestyles

# Ambassadors of good news

# Voice of many colorful topics

# Plant enthusiasts searching for their green thumb

 

Team

Maria Baufeld

Managing director

Maria founded the agency Frohe Botschaft PR in February 2016. Prior to that she was managing director of the communications agency BEiL² for four years. Between 2008 and 2010, she supported Beiersdorf AG in the communication of international product launches and initiatives to optimize margins for the NIVEA and Eucerin brands and wrote content for the employee magazine face-to-face. As an editor she was responsible for the social column of WELT and WELT AM SONNTAG between 2006 and 2012. At the same time, she wrote for WELT Kompakt, Berliner Morgenpost, the fashion format First Row, published by Burda Verlag, the G+J star spin-off NEON and the Bauer Media weekly Life & Style. In 2003 Maria worked in the editorial department of the online magazine ZOON of Volkswagen AG, the first German-language youth portal with live web talk and social TV. She studied Fashion Journalism and Media Communication with a focus on Marketing and PR at AMD Hamburg.

 

Leslie Post

Senior PR Consultant and Representative

Leslie has been part of the team again since 2024 as a Senior PR Consultant and authorized signatory. Previously, she advised international museums such as the MET, the Kunsthaus Zürich and the Zentrum Paul Klee in Bern on digital transformation at the Berlin production company maze pictures, designing exhibition films and online formats. After studying media and cultural studies at the Leuphana University of Lüneburg, she gained experience in various editorial offices. In 2021 she moved into the world of public relations ans started her career as a consultant at Frohe Botschaft. When Leslie is not working on crisp texts or creative concepts, she loves to cuddle and play with the agency’s four-legged friends.

Anne Glaser

PR Consultant

Anne is working with Frohe Botschaft since 2021. As a PR Consultant, she transforms today’s digitizers and their ideas into creative and approachable formats and content. She loves the challenge of addressing complex technology and sensitive cultural topics linguistically, to break with outdated boundaries and merge horizons. Before entering public relations, she worked as an online assistant at Westdeutscher Rundfunk’s Kulturlabor for three years and developed her journalistic skills as a presenter and Head of Services at radio station bonnFM. Anne studied Romance studies with a focus on linguistics as well as public law at the University of Bonn.

Malte Behrens

Trainee

Malte is looking forward to doing his traineeship at Frohe Botschaft after completing his bachelor’s degree in business psychology. During his studies, he worked for various fashion companies and did internships at Hellwig and Kirschbaum Consulting. He spends most of his free time making music, going to concerts or playing football at a moderate level. Maltes four-legged companion Joschi adds another furry friend to the office.

Anette Schultheis

Office Manager

Anette has been part of Frohe Botschaft since April 2023. As Office Manager, she is dedicated to accounting and documentation. She gained her many years of experience in the media industry and advertising during her 7 years as an assistant to an agency owner and in publishing – the longest station with 25 years – as assistant to the editor-in-chief. Initially at the magazine “Fit for Fun”, later at the program magazine TV SPIELFILM. Furthermore, she has been working as an assistant to a professorial chair at Bucerius Law School for four years. Deeply rooted in Hamburg, she loves the Alster and the Elbe and regularly grounds herself with yoga whenever possible.