Our heart beats for the topics health, lifestyle, beauty, food and everything digital. We are passionate about the concerns, products and visions of our customers and see it as our task to uncover the potential for authentic reporting and media relevance and to exploit it across the board.


With Robo Wunderkind even the smallest can experience technology playfully and intuitively. The startup from Vienna tripled its growth in 2018 and is available in 20 countries. In addition, the colorful robot is not only a hero of the play-, but also of the classrooms: In German-speaking countries, more than 55 schools and kindergartens use this pedagogically valuable toy to inspire children from the age of 5 with enthusiasm for the topics of robotics and coding. Founder Anna Iarotska is thus campaigning for a topic that could not be more topical regarding the background of the Digital Pact. Driven by the severe recession of her Ukrainian homeland and the question of which skills make up an omnipresent talent in demand, the idea for the robot kits was born. The 35-year-old pioneer has already received several awards for her innovative and pedagogically valuable work.

The startup InnoNature provides vegan food supplements from 100% natural superfoods and is growing rapidly – without any investors. The idea comes from the personal story of the founders: Julia suffered from an autoimmune disease and Gil from chronic exhaustion and back pain. At some point they both had enough of medication and visits to the doctor. Today, their experiences flow into the products, advice, prescriptions, tips and videos that present the topic of holistic living and eating habits in a contemporary way. “We want to share our passion and inspire more people to adopt a healthy and conscious lifestyle. In nature we find everything we need,” says Julia Lang.

Blomenburg is a private clinic in Selent, Schleswig-Holstein, which opened in summer of 2019 and sets new standards in hospitalized psychotherapy and burnout therapy. 69 rooms, a wellness area and a wide range of sports offer provide guests maximum comfort and discretion. Blomenburg’s claim: combining evidence-based medicine according to the latest standards with individual treatment concepts. The therapeutic approach also includes scientific findings about the healing effect of micronutrients and gender -based medicine.

naturmädchen relies on pure recipes and natural active ingredients with super powers. “What is there is more than enough. That’s what we can learn from nature,” says Martina Haak, founder of naturmädchen Kosmetik. Her up-and-coming label from the Lower Rhine in North Rhine-Westphalia stands for reduced care with purely vegetable oils and extracts that even absorb the cell-damaging HEV radiation. Animal experiments or synthetic additives are taboo! naturmädchen is produced in Germany and is available in its own online shop as well as via selected portals and cosmetic institutes.


The headache and migraine app M-sense helps people to become experts of their own health. The headache diary gives those affected an overview of their attacks, triggers and medications. Beyond that, M-sense makes the most effective relaxation methods available beginning from clinical practice, over personalized knowledge lessons up to an effective acute assistance. Goal of the startup founded by the migraine researcher Markus Dahlem and the humans robotics expert Stefan Greiner: to reduce pain attacks by more than 50%. Through each entry the app learns – and helps not only the individual affected, but also the science to better understand migraine and headaches.

The Electra Bicycle Company was founded in 1993 and is the leading brand for lifestyle bicycles in the USA. The company recently opened its first store outside the USA in Hamburg – the bicycle city and gateway to the world. The concern of the Electra Bicycle Company then and now: To delight pedal enthusiasts – and all who want to become one – with fun and maximum riding comfort: California Dreaming for everyone! With over 200 models and the lines Ticino®, Townie®, Townie® GO!, Amsterdam®, Cruiser, Loft™, Loft™ GO! as well as children’s bicycles and numerous possibilities for individualisation through accessories, Electra offers the most comfortable bicycles with the highest design standards on the market.

Kids think brushing their teeth is boring? Not with Playbrush! The award-winning attachment transforms any manual toothbrush via Bluetooth into a game controller for educational games that are fun and at the same time teach you how to brush your teeth properly. Since September 2018, this smart idea has also been available as an electric sonic toothbrush: Playbrush Smart Sonic. The result: healthy teeth, motivated children and relaxed parents. In 2019, they scored a premiere: With Playbrush Smart One, the range has been expanded by a revolutionary sonic toothbrush for adults. The ingenious software with new feedback features, best-in-class app and unique dentist services form the heart of the new model. The technology start-up is supported by University College London, Eastman Dental Hospital and renowned dentists in the UK and Austria. Playbrush is available in 25 countries.

Große Elbstraße is Hamburg’s most beautiful furniture design mile with harbour flair – and has been enriched with a concept store in 2016: Joouls attracts interior lovers from all over Northern Germany, because the team of furnishing experts has assembled special highlights from all over the world on 250 square metres in historic halls: sofas, dining tables, cupboards and kitchen islands are complemented by their own JOOULS collection. This collection consists of club armchairs with exclusive velvet and lambskin upholstery, side tables and lamps developed with Dutch, Belgian and Danish producers. A highlight is the decorative JOOULY with smart Tech-Twist: an innovative design object that can be controlled via bluetooth by remote control or smartphone, plays music and acts as a light-giving lantern – including an individually selectable colour mood.

Beiersdorf has stood for innovative skin care for more than 130 years. The biggest success factor of the parent company of the much-loved brands NIVEA, Labello, Eucerin and 8×4: a continuous joy of innovation that leads to the consistent further development of the products. The company’s own research center continues to set new standards and develops skin care products that people all over the world trust. The pioneering role of Germany’s top employer also extends to the corporate culture, which is expressed, among other things, in an internal and external dialogue.

The health & motivation app YAS provides positive impulses for more exercise in everyday life through monetary benefits, among other things. The application collects daily activities across all apps and devices and converts them into fitness points that can be exchanged for premiums at well-known sporting goods manufacturers, health start-ups and fitness offers. As a white label version, offers companies and health insurance companies a full service for the digital bonus system, from development to data protection and maintenance. In December 2017, the InsurTech won Deutsche Rück as lead investor, followed in March 2018 by the Healthy Hub.

Hamburg First is the media marketer from Hamburg and for Hamburg and combines the unique regional competence with the media presence of Hamburger Morgenpost and its partners. A constantly growing range of print titles, from MOPO to glossy magazines, appeals to different target groups. The most successful Internet portals in the region broadcast Hamburg brands on a permanent basis, while professionally organised events inspire local Hamburgers.

Tonka Gin is the juniper brandy from Hamburg which is highly appreciated by bartenders and gin lovers. Its aroma clearly distinguishes it from other gin varieties: Together with 22 other botanicals, the exotic tonka bean gives the traditional gin bouquet a special twist. Its creator Daniel Soumikh is building the brand together with his wife Serap and is delighted to receive orders from all over Europe. In addition to the Tonka Gin Original, available since 2014, there was a limited barrel storage for the first time in 2018, which was sold out within a few weeks. In 2016 Tonka Gin received its first award with the “Drinks Bar Academy Top Product 2016”, followed in 2018 by an award from the IWSC.