Press work / Media Relations
We create relevant content based on the conventions of storytelling and in all journalistic forms of presentation that help to persuade opinion leaders and editors. As experienced journalists, we know which topics are important and are able to find the right tone. We have excellent media contacts in the fields of business, health, lifestyle, fashion, beauty, interior, food, e-commerce and personality. We maintain this network through an ongoing and extensive dialogue, which we constantly seek to expand. As part of our regular editorial tours, we also present new products to all major publishing houses in person.
Social Media
Social media channels are an indispensable part of communication. We help you to define an individual social media strategy and enable a target group-oriented dialogue. In constant exchange with our clients, we develop a uniform visual language, a varied mix of topics and show how new features and functions can contribute to brand building. We identify the right influencers, tastemakers and high-reach multipliers who convert their followers into new fans and ensure that images and stories are authentic. Upon request, we take over the permanent support of social media accounts, where we ensure up-to-date content and regular interaction. The result is more visibility, likes or shares and conversion to the company website or shop.
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Influencers / Blogger Relations
Real personalities who inspire and reach many people every day have the potential to boost marketing campaigns. We curate suitable influencers, take care of the organization management, develop individual actions and messages, accompany the cooperation and measure the success.
Project Controlling
Bring ideas together, get partners on board and initiate (re-)branding processes. With us, the most important threads come together until the result is achieved. We manage projects in the areas of marketing and content creation and align them closely with the communication strategy - 360° and across all channels. As a result, we have fluffy processes, lots of passion and an emotional product. We achieve this through, among other things, our large network of creative and diverse people. In interdisciplinary teams we contribute new perspectives and impulses to the digital and analog communication worlds of our clients and brands.
Events
Be it an anniversary, launch, opening, panel discussion or talk - we organize events professionally and with great attention to detail. In addition, we know all the tricks involved in generating broad coverage - be it through an unusual location, an exciting program or with the help of prominent guests. We know what it takes to get multipliers on board!
Editorial Visits
Visiting journalists in publishing houses to present products and ideas in person is a super efficient tool: whether for new care products, tech tools, bicycles or children's toys: the products are presented, tested and discussed on site. The result is a conversation and authentic exchange that is based on genuine curiosity and remains irreplaceable in the digital world. An incomparably high rate of publications and reporting can be expected, which is far superior to conventional monitoring and will reach almost 100% press coverage. We offer a broad wealth of experience regarding editorial visits to all media locations in Germany, Austria and Switzerland.
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Media Solutions
Storytelling is not only an important element of press work, but also of advertising. We advise publishers and media makers on the development, implementation and marketing of native advertising and advertorial concepts.
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Newsletters
If you want to provide fans and opinion leaders with exclusive content on a regular basis, we can support you in the implementation and maintenance of a contemporary newsletter. We’llhelp to create a uniform visual language, look for the right partners for graphic implementation, research varied topics and produce creative editorial plans. Moreover, we regularly put out target group-specific content via the most common newsletter platforms.
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Blog
Blogs are no longer just something for (micro)influencers. Companies and brands should use owned media channels such as blogs or magazines as an external communication tool. We support you in creating relevant content – which means: we focus on your expertise and create content with added value for the user. The result is keyword optimized stories that add to the SEO ranking and generate visits to your website.
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Speakers for Symposia / Conferences
Symposia, conferences, panel discussions and trade fairs offer an ideal platform for the exchange of information on trend developments and innovations, as well as the presentation of your own projects and the associated expertise. We focus on the experts of a company and place them as speakers at relevant events that contribute to the brand awareness and generate BtoB and BtoC leads.
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Co-Brandings
When two brands enter into a cooperation, the intersection of their respective customers not only results in a new fan community, but also in good news with news value. We are very experienced in bringing the right partners together, accompanying the implementation of the end product and ensuring media coverage in the target media during every phase of the cooperation.
Corporate Communication /Employer Branding
Employees are the greatest asset of any company. To develop them professionally, to accompany them through change and to inspire them with innovations, should therefore always have top priority. We develop strategies and maintain content spaces, platforms and corporate blogs in order to keep employees up to date and to make their valuable contributions visible. In addition to the goal of keeping the identification and motivation of employees high, it is important to retain and inspire qualified junior staff as early as possible.
Corporate TV / Moving Images
We develop clips and videos for social media channels or native advertising campaigns. We bring together the right actors for the implementation, control the communication process and work out the storyline.
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Crisis communication
In the event of a crisis, there is no time for long debates and complex approval processes over several rounds. We are trained to analyze any weaknesses and risks in advance and to develop suitable communication solutions for different scenarios. Moreover, we prepare executives and spokespersons to deal appropriately with the media and social channels in case of emergency.