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We raise the flag for good news!

To stand out as a brand on the map, you need good stories. We translate ideas and unique messages into contemporary stories which inspire journalists, opinion leaders and multipliers. Whether startups, manufactories, online shops, service providers, local or global brands – we ensure editorial coverage in all media genres and the desired attention from opinion leaders and influencers.

Services

Press work / Media Relations

We create relevant content according to the rules of storytelling and in all journalistic forms of presentation that convince opinion leaders and editors. As experienced journalists, we know which topics are important and find the right tonality. We have excellent media contacts in the fields of business, health, lifestyle, fashion, beauty, interior, food, e-commerce and personality. We maintain this network through a permanent, intensive exchange and constantly expand it. As part of our regular editorial tours, we also present new products to all major publishing houses in person.

Editorial Visits

Visiting journalists in publishing houses to present products and ideas in person is a super efficient tool: Whether new care products, tech tools, bicycles or children's toys: the products are presented, tested and questioned on site. The result is a conversation and authentic exchange that is based on genuine curiosity and remains irreplaceable in the digital world. An incomparably high rate of publications and reporting can be expected, which is far superior to conventional monitoring and will reach almost 100% press coverage. We offer a broad wealth of experience regarding editorial visits to all media locations in Germany, Austria and Switzerland.

Blogger Relations / Social Media

As digital natives, we highly recommend brands and companies to be present on social media channels such as Facebook and Instagram. We help you to define an individual social media strategy and enable a target group-oriented dialogue. In constant exchange with our clients, we develop a uniform visual language, a varied mix of topics and show how new features and functions can contribute to brand building. We identify the right influencers, tastemakers and high-reach multipliers who convert their followers into new fans and ensure authentic images and stories. On demand we take over the permanent support of social media accounts, where we ensure up-to-date content and regular interaction. The result is more visibility, likes or shares and conversion to the company website or shop.

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Events

Whether anniversary, launch, opening, panel discussion or talk - we organize events professionally and with great attention to detail. In addition, we know all the tricks to generate broad coverage - be it through an unusual location, an exciting programme or with the help of prominent guests. We know what it takes so that multipliers can serve!

Media Solutions

Storytelling is not only an important element of press work, but also of advertising. We advise publishers and media makers on the development, implementation and marketing of native advertising and advertorial concepts.

Corporate TV / Moving Images

The value of videos which tell an emotional story and immediately hit the point is immense: websites become more exciting, the Google ranking improves and the time visitors spend on them increases many times over. But above all, the social media channels benefit from tailor-made short clips. We develop moving image concepts that not only entertain, but also create a brand and convey a message. We support the conception and production of own TV channels as well as the moderation of the program.

Corporate Communication /Employer Branding

Employees are the greatest asset of any company. To inform them professionally, to accompany them through change and to inspire them with innovations, should therefore always have top priority. We develop strategies and maintain content spaces, platforms and corporate blogs in order to keep employees up to date and to make their valuable contributions visible. In addition to the goal of keeping the identification and motivation of employees high, it is important to retain and inspire qualified junior staff as early as possible.

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Co-Brandings

When two brands enter into cooperation, the intersection of each customers not only results in a new fan community, but also in good news with news value. We are well experienced to bring the right partners together, accompany the implementation of the end product and to ensure media coverage in the target media during every phase of the cooperation.

Speakers for Symposia / Conferences

Symposia, conferences, panel discussions and trade fairs offer an ideal platform for the exchange of information on trend developments and innovations, as well as the presentation of your own projects and the associated expertise. We focus on the experts of a company and place them as speakers at relevant events that contribute to the brand awareness and generate BtoB and BtoC leads.

Crisis communication

In the event of a crisis, there is no time for long debates and complex approval processes in several rounds. We are trained to analyze any weaknesses and risks in advance and to develop suitable communication solutions for different scenarios. Moreover, we prepare executives and spokespersons to deal appropriately with the media and social channels in case of emergency.

Newslettering

If you want to provide fans and opinion leaders with exclusive content on a regular basis, we support you in the implementation and maintenance of a contemporary newsletter. We help to create a uniform visual language, look for the right partners for graphic implementation, research varied topics and create creative editorial plans. Moreover, we regularly play out target group-specific content via the most common newsletter systems.

Blog

Blogs are no longer just something for (micro)influencers. Companies and brands should use Owned Media channels such as blogs or magazines as an external communication tool. We support you in creating relevant content – which means: we focus on your expertise and create content with added value for the user. The result is keyword optimized stories that pay into the SEO ranking and generate leads to your website.

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