Case: Mutterland

INDUSTRY: Gastro, Food, Event



FROHE BOTSCHAFT:  In the course of numerous product launches and openings, it was our task to invite and inspire journalists and multipliers for events and to ensure media reporting.

Founded by Jan Schawe, the Mutterland brand is a tribute to loving mothers and home cooking: Here, everything revolves around traditionally produced delicacies from Germany. In the current four stores in Hamburg, there are around 5,000 products from 150 manufactories on the shelves. In addition, Mutterland is also a producer itself.

Launch-Events and Media Placements: We supported product launches in the Mutterland range and were primarily responsible to ensure media reporting in the local, food and specialist media. In the context of product launches and store openings, this included the presentation of NENA lemonade and the opening of Mutterland Cöllns, Germany’s most traditional oyster restaurant, where personalities like Bismarck and Hans Albers already enjoyed the noble mussels. Also for the 10th anniversary of the Mutterland foundation we provided visibility for the extraordinary story of food pinoier Jan Schawe.

Mutterland founder Jan Schawe talks about this on air in “the Stadtgespräch” on NDR 90.3.