Case: Hästens

INDUSTRY: Lifestyle, Interior

WHAT: Blog


FROHE BOTSCHAFT: For the franchise stores of the Swedish bed manufacturer Hästens in Hamburg, we have set up a blog section on the Hamburg landing page. We have added regular blog posts to this section. This included the creation of a theme plan, as well as the keyword appropriate text production. This enabled us to increase visits to the site by more than 15% within half a year.

The Swedish bed manufacturer Hästens has been pursuing one goal since 1852: to use the best from nature to provide fantastic sleep quality that sustainably increases health and well-being. The official purveyor to the court of the Swedish royal family has been based in Hamburg for 12 years and has since been helping customers achieve distinctive sleeping comfort through individual advice.


Blogs and magazines are ideal tools to inform customers and users, and offer real added value. If unique selling points and expertise are communicated in an entertaining way, not only the Google ranking and the time spent in the web shop benefit. This results in reciprocal content for continuous press work and the possibility of generating channels such as Instagram or visual search engines such as Pinterest Traffic through social media – the ideal basis for effective online marketing.