Case: The Family Circle

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The Family Circle took place for the first time in Hamburg in October 2018 and was the prelude to an international series of events. In order to win partners already in the creation phase and to create worlds of images and first experiences for opinion leaders, a pre-event was accompanied by intensive communication. Thus, in addition to a large portion of anticipation and the development of social media channels, press material for media announcements could also be generated. Until the premiere, announcements were made in regional and national media and influencer cooperations were concluded to support successful ticket sales.

Besides the event PR the founder Nadine Jung could be placed as brand expert. Various interviews about career and family increased the website traffic.

Besides the event PR the founder Nadine Jung could be placed as brand expert. Various interviews about career and family increased the website traffic.