Case: Playbrush

Playbrush transforms child toothbrushes via Bluetooth into a game controller for educational games that are not only fun, but also teach the right cleaning technique. The central task of communication is to explain the smart tools and the app, but above all to initiate tests and field reports. Family and public media are included as well as trade journals and customer magazines.


In order to position the award-winning Health Brand more strongly within the target group Family & Children, we work together with authentic parent bloggers and VIPs. Daniela Katzenberger has been a testimonial for Playbrush since April 2018 and has accompanied the Austrian startup since then with regular social media contributions about her wide-reaching accounts. Via Facebook and Instagram she brushes her teeth together with her three year old daughter Sophia, illustrates how the various games and application extras work, and shares cleaning successes and product promotions with her fan community. At regular intervals, selected brand cooperations take place on occasions such as the start of school with e.g. Schleich, Playdooh and Die Spiegelburg.