Once you’ve sat in the saddle of an Electra bike and experienced the applied coolness of the patented Flat Foot technology, you never want to cruise differently again. That’s why the live experience of the Californian bicycles is a central concern of communication – either by press & launch events, visits to editorial offices or (brand) cooperations.
In order to additionally push the hype around ist stylish bikes and e-bikes, we have been in charge of brand and product PR for more than two years. Every year, more than 40 million bicycle lovers in the German-speaking area and the Benelux countries are reached through broad reporting, tests and raffles. For local and regional media, we focus on Electra’s flagship store in Hamburg, the only one of its kind in Europe. In addition, we ensure the selected integration of authentic influencers and VIPs.