Case: Beiersdorf

For Beiersdorf’s corporate communications, we bring marketing content and corporate news with a journalistic focus in nutshell. The goal is to give stories of the brands and their creators space, share success, and sow enthusiasm for the modern working environments of the teams – both internally and with tomorrow’s employees. In addition to interviews with decision-makers and researchers, visits to brand events and lectures, digital innovations are tested and explained. The target group-specific content is communicated precisely via defined channels.